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Let's celebrate World Creativity and Innovation Day on 21 April 2020

Creativity and innovation in problem-solving

There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development. Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development.

Council for Creative Education in collaboration with the University of Jyväskylä cordially invites you to the Online Conference on Embrace the Creativity amidst COVID-19 Crisis. The conference is organized to celebrate the United Nation’s World Creativity and Innovation Day ( and at the same time to reflect on the current situation of the whole world, which is in great pain and grief due to the pandemic.

Amongst these gloomy times, there are many of us, who are fighting with courage and finding new ways to cope with the unusual situation. Creativity is at a peak in such circumstances where you need to be innovative in your day-to-day life, work and survival.  ​​This event is free for everyone. So, please join and spread the creative ideas!

Wealth of Nations

Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century, according to the findings of the special edition of the Creative Economy Report "Widening local development pathways", co-published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the UN Development Programme (UNDP) through the UN Office for South-South Cooperation (UNOSSC).

Economic Growth Strategies

Cultural and creative industries should be part of economic growth strategies, according to the UNESCO report on culture and sustainable development. These industries are among the most dynamic sectors in the world economy, generating $2.25 billion in revenue and 29.5 million jobs worldwide. In that spirit, countries are harnessing the potential of high-growth areas of the market for economic returns and poverty alleviation.

New Momentum

On #WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum for economic growth and job creation. It can expand opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger.

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